Segmenting your audience

When defining your website's target audience it is important to use several guidelines to ensure you effectively target your desired user group.

• There must be a way of measuring the size of your target audience.
  • Data available that reflects the existence of the audience
• That audience must have access to the web
  • No point creating a website for Eskimos
• Is interest substantial
  • Does interest exceed cost of creation
• Is the segment different
  • If it's not why segment the market at all!
• Is it possible to get the site to the audience
  • A website for French market only available in English