Segmenting your audience
When defining your
website's target audience it is important to use several guidelines to ensure
you effectively target your desired user group.
- There must
be a way of measuring the size of your target audience.
- Data
available that reflects the existence of the audience
- That audience
must have access to the web
- No point
creating a website for Eskimos
- Is interest
substantial
- Does
interest exceed cost of creation
- Is the segment
different
- If it's
not why segment the market at all!
- Is it possible
to get the site to the audience
- A website
for French market only available in English